Wednesday, October 22


Whether you love or hate it, the "Fuck Soho" t-shirt from the Queens based movement Secret Society is here. Apart of their "Think Different" Fall '08 Collection, the graphic design has created undeniable buzz among the street wear community, with its blatant shots at some of NYC's premier trend boutiques- Flight Club, Clientele, Supreme, Kid Robot, Bathing Ape, as well as street artist Kaws. However you want to interpret it, Secret Society is bringing the noise by dropping awareness on equally deserving brands and boutiques outside the Manhattan line border. Currently available at S.A.U.C.E, in white, royal, and navy for Men, and in a limited quantity of pink for the ladies.

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