"SHINGANIST" Line To Drop USUGROW

(Artwork: Usugrow)

For those of you who are long time followers (and newly introduced) to
Upper Playground, you will know that we have been supporting and carrying the brand for quite some time. The brands main theme and focus has always been to educate the masses, by bringing awareness of its renound and emerging multi-media and street artists they collaborate with.

Usugrow is no exception, as countless customers have been inquiring with us in regards to more product from this Japanese artist. Well we are happy to report that we received the latest news from our good people over at Upper Playground about their newest partnership together. Usugrow will be dropping his new line entitled "Shinganist", which derives from the Japanese word "Shingan" (meaning mind's eye). It will be his first clothing line to launch in the U.S. on August 1st.


(Artwork: Mozeyskey)

Shinganist will pull inspiration from underground Japanese lifestyle, as well showcase the works of guest artists and Usugrow himself. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world.

Usugrow started drawing in 1993 for various hardcore metal bands, hip-hop groups, album covers, merchandise, clothing brands, shops, skate companies, whatever. Currently based in Tokyo, Japan his black and white illustrations are one of a kind, combining calligraphy with his drawings.

Stay tuned for the collection to drop. In the meantime visit the Shinganist website for further details.


(Artwork: Toshikazu Nozaka)